Football Australia (FA) today announces leading telecommunications provider Superloop (ASX: SLC) as its official category partner for the prestigious Hahn Australia Cup.
HAHN AUSTRALIA CUP SPONSORSHIP & AUTOMATED BROADCAST TRANSFORMATION
And in doing so, FA and Superloop have struck a separate agreement to upgrade the connectivity infrastructure essential for delivering automated (AI) live broadcasts across the Australian football pyramid.
Superloop's sponsorship of the Hahn Australia Cup - Football Australia's flagship national competition, spanning over 700 senior community clubs across the country - is aimed at amplifying the challenger brand's reach and fan engagement nationwide.
In a separate, term-aligned agreement, Superloop will provide Football Australia with the robust connectivity infrastructure necessary to introduce AI camera technology across key Football Australia and Member Federation venues, enabling the automated delivery of 4K resolution streams to YouTube, OTT platforms, and other domestic and global media destinations of FA's choosing.
This includes the provision of dedicated high-speed NBN connectivity at Darwin Football Stadium, one of the first Superloop sites to be activated, now powering the automated production of all Men's and Women's Premier League games in the NorthZone competition, which is already delivering major efficiencies and cost-savings to Football Northern Territory.
The deal follows the recent announcement that Football Australia has centralised the live production and distribution of over 3,500 games annually from state league level to flagship national competitions, such as the National Premier Leagues, the Hahn Australia Cup and Australian Championship, thereby enabling a more flexible and targeted approach to live sports broadcasting.
As part of the connectivity agreement, Superloop will deliver tailored solutions, including business-grade NBN internet and mobile data services, to support FA's ambitious rollout of automated production technologies and real-time collection of match and player stats to create a true 'history' of the sport.
These agreements represent a significant investment in Australian football, enhancing digital distribution and fan engagement at all levels.
Quotes attributable to Football Australia CEO, James Johnson:
"This partnership with Superloop signifies a pivotal moment in our digital transformation journey. In today's connected world, high-speed, reliable internet infrastructure is paramount. Superloop's expertise and technology will allow us to deliver a more dynamic and engaging live streaming experience to fans nationwide, while unlocking cost efficiencies and new revenue streams for the sport."
"Superloop's support as the official telecommunications partner for the Hahn Australia Cup will amplify the reach and excitement of this prestigious competition, connecting fans across the country like never before."
Quote attributable to Superloop Group Executive, Business & Wholesale, Daisy Stampfer:
"We recognise the transformative power of connectivity in sports broadcasting and are committed to delivering the high-performance network solutions that will power FA's vision for the future of football streaming. Our exclusive sponsorship of the Hahn Australia Cup and our connectivity partnership with Football Australia underscores our dedication to supporting the growth and innovation of Australian grassroots sport."
About Football Australia
Established in 2004, Football Australia Limited (Football Australia) is the governing body of football in Australia and is a member of Fédération Internationale de Football Association (FIFA), the international governing body for football. The membership of FIFA consists of Football Australia and 210 other national associations. Football Australia is a member of the Asian Football Confederation, the governing body of Asian football and one of the six Confederations making up FIFA as well as the ASEAN Football Federation.
About Superloop
Founded in 2014, and listed on the ASX since 2015, Superloop's purpose is to enable better internet for Australian homes and businesses. We enable challenger retail brands (including Superloop and Exetel) to take a larger share of the market, leveraging Superloop's Infrastructure-on-Demand platform. Superloop provides connectivity and services to customers in three segments of the market: consumer, business and wholesale. Our offerings leverage Superloop's investments in physical infrastructure assets that include fibre, subsea cables and fixed wireless, as well as Superloop's software platforms. Hundreds of thousands of homes and businesses rely on Superloop and Exetel every day for their connectivity needs. Visit www.superloop.com to learn more.
