From tomorrow (December 23), kids under the age of 12 can travel for free to Rottnest on same-day trips with the waiving of the Rottnest Island admission fee and special ferry package deals.
For the first time, all three ferry providers have offered various deals for kids to travel free for the day during the summer school holidays.
And from now until late April 2021, the island is also introducing the 'Happiest Happy Hour' with no $19.50 island admission fee per adult for same-day trips after 2pm.
Adults will be able to save up to 36 per cent off the regular price with some tickets as low as $35 return.
Day trippers to Rottnest - home to the world's happiest animal the quokka - will now be able to enjoy sunset sundowners and dinner after dark with ferry companies adding additional return services as late as 10:30pm to Fremantle on Fridays and Saturdays.
There will also be a range of new attractions including Segway sunset tours, live music and special menus.
Also announced today was a $1 million refurbishment of the island's museum.
The museum has been renamed the Wadjemup Museum to reflect the island's Aboriginal heritage and honour the Whadjuk Noongar traditional owners.
The new museum also recognises the imprisonment of the State's First Peoples on the island as well as their cultural connections.
The history of the building has been recognised with the re-instatement of the remaining portions of the original millstone dating back to 1857.
The museum project was funded through the Commonwealth Government's National Tourism Icons program - part of a $17.2 million funding commitment for Rottnest infrastructure upgrades to enhance the experience of visitors and ensure the long-term sustainability of the island as a destination.
The McGowan Government has also improved the island's infrastructure with the upgrade of 10 kilometres of roads in the settlement and the completion of a new $3 million fuel jetty.
The new jetty provides improved facilities and accessibility to the island including additional power and water outlets, new finger jetties at lower level between pens, improved berthing and refuelling for smaller vessels and a new multi-level landing platform with disability access.
Full details of the island's offers and attractions are available at https://rottnestisland.com
As stated by Tourism Minister Paul Papalia:
"This summer Western Australians can round out their day with the world's 'Happiest Happy Hour' on Rottnest Island, the home of the happiest animal, the quokka.
"With day-return ferries now available at discounted prices, visitors can enjoy the same experiences as an overnight visitor.
"This means visitors can enjoy afternoon swims, dinner by the water and one of the best places to view our amazing sunset.
"Families are also set to benefit with free travels for kids helping making a day on Rottnest much more affordable this summer holidays.
"There is nowhere quite like Rottnest and we are committed to continually making it more affordable to visit the island.
"Summer is a great time to explore the island, with activities that will make the family as happy as the quokkas.
"The island is an exceptionally significant and rich cultural heritage landscape, and the new Wadjemup Museum will be a hub for sharing its diverse stories from the past and present.
"I am very confident this wonderful facility will become a major drawcard on the island."
