Global Campaign Offers Pope Francis $1 Million to Try Vegan for Lent to Save the Planet

– Paul McCartney, Moby, Mena Suvari and more back campaign led by 12-year-old activist

A major global campaign, backed by many celebrities, environmentalists and scientists, is calling on Pope Francis to try vegan for Lent to ‘help fight climate change with diet change’. In return, Million Dollar Vegan (MDV) is offering $1 million to a charity of the Pope’s choice should he agree.

Launching internationally, the MDV campaign highlights the devastating impact of animal agriculture. It has a greater impact on global warming than the fuel emissions from the entire global transport sector*, is a leading driver of deforestation and biodiversity loss, and causes suffering to billions of animals. These are issues that Pope Francis raised in his 2015 Encyclical Letter, Laudato si’.

In a letter to the Pope written by 12-year-old campaigner Genesis Butler, with the help of the Million Dollar Vegan team, Butler outlines the connection to climate change and pollution, the inefficiency of animal farming and its link to world hunger, extinction of wildlife and suffering of farmed animals.

Butler said: “Farming animals causes much suffering and is a leading cause of climate change, deforestation, and species loss. When we feed animals crops that humans can eat, it is wasteful. With a growing world population, we cannot afford to be wasteful.”

Each person who goes vegan for Lent will save emissions equivalent to flying from London to Berlin. If every Catholic on the planet participates, that’s equivalent to the Philippines not emitting CO2 for a year**.

Butler has asked to meet Pope Francis so she can discuss the issues in her letter.

CEO of MDV, Matthew Glover,

/Public Release.