The ACCC has accepted a court enforceable undertaking from Golf Imports Pty Ltd after the golf equipment supplier admitted to engaging in resale price maintenance by prohibiting retailers from selling its products below a set price, in breach of Australian competition law.
Golf Imports is an Australian importer and wholesaler that supplies well-known brands such as Callaway to prominent golf retailers including Drummond Golf, GolfBox, and Golf World.
Golf Imports admitted that between April 2022 and July 2025, it included clauses in documents published on Golf Imports' website that prohibited retailers from advertising their products below Golf Imports' specified price.
Under Australian competition law, it is illegal for suppliers to prevent, or attempt to prevent, resellers from advertising or selling goods or services below a specified minimum price. This conduct is known as resale price maintenance.
"Price competition is a fundamental part of our market economy, and central to that is retailers being able to set their prices as they see fit," ACCC Deputy Chair Catriona Lowe said.
"Resale price maintenance can keep prices higher than they otherwise would be and cause significant consumer harm, particularly at a time of increased cost of living pressure."
"Suppliers should be aware that any attempt to engage in resale price maintenance could result in ACCC enforcement action, including court proceedings where appropriate," Ms Lowe said.
The illegal clauses that prohibited retailers from advertising the price of products for an amount that was less than the price Golf Imports had specified were contained in Golf Imports' Online Policy and Supply Agreement.
These clauses stated that Golf Imports would suspend or terminate the retailer's ability to advertise or sell any goods supplied by Golf Imports if the retailer did not comply with this pricing restriction. Golf Imports did not take further steps to enforce those clauses after they were published on its website.
Golf Imports' undertaking, which is in effect for three years, requires it to remove all relevant clauses from its online policy and supply agreement, communicate these changes to its customers, and implement a compliance program.
A copy of the undertaking is available at here: Golf Imports Pty Ltd
Background
Golf Imports was established in 2006. Its product guide contains over 100 pages of products, stocking several well-known golf brands including Callaway. Golf Imports is the exclusive Australian distributor of products by Izzo Golf, Infiniti Golf and Golf Pride.
It is illegal for businesses of any size to impose minimum prices for the resale of their goods or services. For example, suppliers must not:
- set minimum prices in formal policies or agreements;
- offer retailers a discount if they sell at or above a minimum price;
- refuse to supply retailers that sell below a minimum price; or
- punish retailers for selling below a set price, for example, by taking away a discount or sending a warning.
In December 2023, the Federal Court ordered power tool supplier, Techtronic, to pay penalties totalling $15 million after it admitted it had engaged in resale price maintenance conduct.
Further information relating to minimum resale prices can be found on the ACCC's website: Minimum resale prices
