Governments invest in Heart’s Content tourism and sustainable economic growth

From: Atlantic Canada Opportunities Agency

June 30, 2021· Heart’s Content, NL · Atlantic Canada Opportunities Agency (ACOA)

As the tourism sector prepares to welcome visitors from home and abroad, as public health measures allow, ACOA is committed to working with its many community partners – like the Heart’s Content Community Development Corporation – to diversify local economies, create new tourism opportunities and build healthy, resilient Atlantic Canadian communities.

Boosting Heart’s Content tourism

Churence Rogers, Member of Parliament for Bonavista-Burin-Trinity, on behalf of the Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for ACOA, along with the Honourable Andrew Parsons, Minister of Industry, Energy and Technology, today announced a total investment of $40,000 towards the “Heart’s Content Interpretive Framework & Landscape Development Plan.”

This strategy, released on June 28, identifies opportunities for the sustainable development and use of Heart’s Content’s unique heritage and cultural assets, such as the Heart’s Content Cable Station Provincial Historic Site. It supports the town’s efforts to bring more visitors to the area, maximizing economic, social and cultural benefits for businesses and residents.

Today’s announcement demonstrates the Government of Canada’s commitment to make the investments needed right now to help the tourism industry emerge from the pandemic downturn stronger than ever.

Quotes

“Tourism has been hit hard by the pandemic, and we are making sure the industry gets the help it needs for a strong recovery. This federal support will help Heart’s Content develop a solid plan to enhance its rich offering of visitor experiences – positioning the community to attract more tourists when it is safe to travel and boost the local economy.”

– The Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for ACOA

“Heart’s Content is one of our province’s precious gems. It boasts incredible cultural and heritage assets like the historic Cable Station, making it a popular tourism hub on the Bay de Verde Peninsula. I am delighted that our government is investing to help the Heart’s Content Community Development Corporation prepare to welcome more visitors to this special and unique place, and create new opportunities for businesses and the town.”

– Churence Rogers, Member of Parliament for Bonavista-Burin-Trinity

“Our government has made it a priority to support the economic development efforts of community leaders in our province. As we continue to open to more visitors, this funding will assist with the development of opportunities connected to the important cultural landscape of Heart’s Content and area.”

– The Honourable Andrew Parsons, Minister of Industry, Energy and Technology

“Heart’s Content, recognized internationally as the site of the first successful transatlantic cable, has worked hard to preserve and protect this remarkable heritage. The Town was honoured when the Cable Station, a Provincial Historic Site and centerpiece of its registered heritage district, was recently selected as a candidate for World Heritage designation. We are excited about the opportunity provided by this funding to tie together the cable story with other aspects of our colourful history to be enjoyed by visitors and residents alike.”

– Ted Rowe, Chair, Heart’s Content Community Development Corporation

Quick facts

  • The Government of Canada, through the Atlantic Canada Opportunities Agency’s (ACOA) Regional Economic Growth through Innovation program, is providing a non-repayable contribution of $30,000 towards the project.

  • The Government of Newfoundland and Labrador is contributing $10,000.

  • Formed in 2020, the Heart’s Content Community Development Corporation is a non-profit organization dedicated to facilitating further development of Heart’s Content as a historic destination.

  • In December 2017, the Heart’s Content Cable Station was nominated to be a UNESCO World Heritage Site. It is the site of the first permanent telegraph cable connecting North America and Europe, when a cable connecting the Trinity Bay community to a site in Valentia, Ireland was brought ashore in 1866.

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