On 16 March 2026, Greenpeace USA held a mobile protest at the opening day of Nvidia's flagship GTC conference. The message, delivered in the heart of Silicon Valley to expose the semiconductor giant for powering the "AI Revolution" with fossil fuels, demanded that the world's most valuable company decarbonise its global supply chain through renewable energy.
Shortly before Nvidia CEO Jensen Huang's keynote address, a triple-billboard truck began circulating around the SAP Center in San Jose, sending a direct message to the CEO: "Hey Jensen, your GPUs powering the AI boom are overheating. So is the planet." The installation presented two clear paths for the tech giant: "Powering the Apocalypse" through fossil-fuel reliance, or "Powering the Future" through a transition to wind and solar.
Katrin Wu, Supply Chain Project Lead, Greenpeace East Asia, said, "While Nvidia promises to 'surprise the world' with its new AI chips at GTC, the true surprise Jensen Huang left unsaid is the staggering scale of Nvidia's supply chain emissions. Its supply chain emissions now rival the carbon footprints of some nations, while the company has yet to take meaningful action to address them. A world-class new-generation chip should be produced using wind and solar, not fossil fuels. Nvidia must take action to mitigate the environmental dilemma its business has created."
This activity follows the release of Greenpeace East Asia's analysis, "Nvidia's Green Illusion," which concludes that the company's supply chain emissions more than doubled in just three years. The environmental burden is concentrated in manufacturing hubs such as South Korea and Taiwan, where power grids remain heavily reliant on fossil fuels.[1] Despite reporting record-breaking revenue in its earnings report last month, Nvidia received an "F" grade in Greenpeace East Asia's 2025 ranking of 10 global AI giants for lagging behind its peers in decarbonisation and renewable energy adoption.[2]
The San Jose protest is part of a global wave of resistance by Greenpeace organisations around the world against billionaires who prioritise uncontrolled business expansion over ecological limits and people's well-being.
Susannah Compton, Civic Resistance and Freedoms Campaigner, Greenpeace International, said: "We can all share a dream for a peaceful, abundant future empowered by technological advancements, but profit-hungry Big Tech companies cannot be blindly trusted to get us there. Nvidia's chips power the AI boom, but the company's innovation obsession clearly doesn't extend to a livable planet because its supply chain is still built on fossil fuels. While Big Tech billionaires like Jensen Huang cash in, people and the planet pay the cost of surging emissions in rising bills and extreme weather. Technology must make our collective future better, not worse."
Greenpeace urges Nvidia to slash its global supply chain emissions by transitioning to renewable energy, invest directly in new wind and solar projects globally, especially in manufacturing regions, and publish transparent annual supplier electricity and emissions data.
