Gululu “talks back” to kids as it motivates them to keep hydrated
Gululu , the world’s first interactive water bottle designed to keep kids hydrated, today announces the Australian market launch of Gululu Talk! This marks a major step forward in the product’s interactivity and toward the brand’s goal of enabling kids to love drinking water and build a healthy habit.
According to a study by the Harvard School of Public Health, dehydration in children can result in poor health, including cognitive and emotional problems, and is associated with diabetes and obesity. Research by the UK Natural Hydration Council found that if children become dehydrated, their auditory number span, visual attention and fine motor skills in school – such as their handwriting and ability to copy text – will be significantly reduced.
Invented by Bowhead Technology, Gululu helps children stay hydrated by engaging them to care for a virtual pet. As kids drink more water from their Gululu interactive water bottle, their chosen virtual pet grows and makes friends. At the same time, Gululu keeps parents informed of their children’s hydration progress through a connected smartphone app.
Gululu Talk is the latest introduction to the brand’s innovative line featuring a sound speaker, which allows the pets to talk to children for the first time, using over 200 phrases and different voices for the individual pet characters.
Australia launch – Gululu is available at Costco across Australia in selected locations, it is also available online at http://www.powerhousepc.com.au and http://www.amazon.com.au . We have also partnered with the Montessori educational schools.
Since its global launch in October 2016, Gululu has developed an operational model of frequent content updates to keep users engaged toward building a healthy habit. Every two weeks, Gululu introduces additional features, such as new thematic online campaigns, drinking animations and accessories for pets. Children can redeem the accessories for their pets along their journey of discovering the Gululu Universe. More pet characters are expected to come to expand the Gululu Universe.
The multiple aspects of social interaction and user-generated content are important to promote Gululu users’ engagement and retention. Users have been invited to co-create content and Gululu allows users to make friends by shaking bottles next to each other or on the app remotely, check the social leader board for the game progress, and send emoji animations to each other in the bottle.
As of December 2018, approximately 70,000 units of Gululu have been shipped globally across 70 countries. The company is enhancing its patented IP by branching out into diverse formats such as its own music and songs, and preparing for animated short videos. On its mission to perfect children’s well-being, Bowhead Technology is also in the process of making several new products and developing an AI based version of Gululu for the next generation to strengthen the user interaction. A non-bottle innovative product addressing other healthy habits is also under way.