Head of Product Inclusion at Google, Annie Jean-Baptiste, shares the framework used at Google to build products with an inclusive lens and outlines ways businesses can adapt to a more diverse world in the new book, Building For Everyone
Building For Everyone: Expand Your Market With Design Practices From Google's Product Inclusion Team
New book, Building For Everyone, written by author and Head of Product Inclusion at Google, Annie Jean-Baptiste, is a practical guide to establish diverse and inclusive organizations. Jean-Baptiste outlines the process used at Google to create user-centric, award-winning, and profitable products and explains the process in industries beyond the tech space through fascinating case studies. Currently available for pre-order, Building For Everyone will be available wherever books and eBooks are sold on August 18.
Hoboken, NJ (August 6, 2020) - Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. In the upcoming book Building For Everyone, Google's Head of Product Inclusion, Annie Jean-Baptiste, shares the process Google uses to build products with an inclusive lens and outlines the practices that can help business leaders adapt to a more diverse world by capturing market share and building more inclusive products for people of color, women, and other underrepresented groups.
In the book, Jean-Baptiste shares case studies that highlight how product inclusion works across industries. She outlines how to infuse inclusion into business practices and shares key strategies with step-by-step processes to help limit risk and increase profitability. Building For Everyone helps readers to:
- Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more.
- Understand the research the Product Inclusion team drove to back up their practices
- Learn the "ABCs of Product Inclusion" to build inclusion into your organization's culture
- Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities.
Building For Everyone is currently available for pre-order and will be available wherever books and eBooks are sold on August 18th.
