Helping Maplewave transform the digital customer experience

From: Atlantic Canada Opportunities Agency

Dartmouth company developing next generation retail management software for the retail and telecommunications sectors

February 12, 2019 – Dartmouth, NS – Atlantic Canada Opportunities Agency

In Canada, high-growth companies are key drivers of economic growth and long-term prosperity. The impact of businesses such as Maplewave is even more significant in Atlantic Canada as they are twice as likely to innovate and generally export more than the average business, which creates well-paying jobs for the middle class and those looking to join it.The Dartmouth-based firm has ambitious plans to hire more highly paid staff and expand its market share in the Americas, Africa, the Middle East, Europe and the Pacific region.

Maplewave is a premier provider of software and services that enhances experiences for customers in the retail and telecommunications sectors. The company is developing a new generation software suite that will help retail and telecommunications service providers implement best practices and tools that improve operations, increase efficiency and save money. The software will also help improve customers’ digital experience by making it faster and easier.

The Government of Canada is providing repayable contributions totaling $3.5 million for this project. Darren Fisher, Member of Parliament for Dartmouth-Cole Harbour, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency (ACOA), made the announcement today.

The Government of Canada is making smart investments that will create good, middle-class jobs in our country. It is supporting high growth firms in areas such as export, innovation, advanced processes and skill development to build a more competitive Atlantic Canada through the Accelerated Growth Service. Support for this project is one way the Government of Canada is working to achieve its Atlantic Growth Strategy outcome of long-term economic prosperity in the region.

“When Atlantic Canadian businesses bring their transformative ideas and innovative goods and services out to the world they turn small companies into big ones, create good jobs, and economic wealth in the region. The Government of Canada is committed to supporting projects with industry leaders such as Maplewave that are key drivers of regional economic growth and long-term prosperity.”

– The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for ACOA

“Maplewave is known for being a great place to work in Dartmouth. I’m proud that the hard work and ingenuity of its staff has put this company on the map! It is one of a handful of very high-growth companies in Atlantic Canada that innovates and exports more than the average business. Through the sale of its purpose-built products for the telecommunications sector in international markets, it is providing good jobs and boosting our economy here at home.”

– Darren Fisher, Member of Parliament for Dartmouth-Cole Harbour

“Our success over the years is a direct result of the amazing team we have assembled, and we’re excited to add even more great minds to our Maplewave family. This funding will help us remain at the forefront of the industry through the development of next-generation products and services. The addition of these highly-skilled jobs will be a catalyst that drives growth across our entire company for years to come.”

– Adam Baggs, CEO, Maplewave

Quick facts

  • The Government of Canada invested a total of $3.5 million in this project. A $3,000,000 contribution was made through ACOA’s Atlantic Innovation Fund (AIF) to develop the next generation of retail management software for large telecommunications companies. A $500,000 repayable Business Development Program (BDP) contribution will go towards marketing, foreign promotion, re-branding, and growth.

  • Maplewave was incorporated in September 1988 as Master Merchant Systems Software Limited (MMS) and has since changed its operating name to Maplewave.

  • Software created by Maplewave is being used by retail and telecommunications companies in more than 40 countries.

  • Maplewave has 75 employees in Nova Scotia, 2 in the U.K., and 10 in South Africa.

  • The Atlantic Innovation Fund (AIF) encourages partnerships among private sector firms, universities, colleges and other research institutions to develop and commercialize new or improved products and services.

  • The Business Development Program (BDP) primarily assists Atlantic Canadian entrepreneurs who want to start a business, increase productivity or improve operations. Investments under the BDP address any gap that may arise if an application does not fit within ACOA’s Regional Economic Growth through Innovation (REGI) program.

  • The AIF and BDP continue to build on the objectives of the Innovation and Skills Plan, a multi-year strategy to create well-paying jobs for the middle class and those working hard to join it.

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