"It also enables us to build trust through consistency. Whether it's a first visit, exploring options, or completing a purchase, we can make the experience simple, seamless and relevant," Locher said.
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Katrina Troughton, Vice President and Managing Director, Adobe Australia and New Zealand said the partnership reflects Adobe's commitment to helping organisations bring creativity, marketing and AI together to orchestrate customer experiences that drive growth, innovation and measurable impact.
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"We'll be able to unify customer data from multiple systems into a single view and proactively engage customers based on real-time behaviour. That means pre-filled forms, tailored offers and streamlined processes that reduce friction and help people get things done.
"It also enables us to build trust through consistency. Whether it's a first visit, exploring options, or completing a purchase, we can make the experience simple, seamless and relevant," Locher said.
Katrina Troughton, Vice President and Managing Director, Adobe Australia and New Zealand said the partnership reflects Adobe's commitment to helping organisations bring creativity, marketing and AI together to orchestrate customer experiences that drive growth, innovation and measurable impact.
