To celebrate the return of UEFA Champions League, Mastercard releases an exclusive interview with professional footballer, Kadeisha Buchanan, on priceless.com, to bring fans closer to the game and their favourite football legends.
The Canadian footballer and Mastercard ambassador who currently plays for Olympique Lyonnais, speaks about how a ball started something Priceless for her from a young age. At just 14, after failing try outs for her dream football team, Buchanan was determined to put in additional training behind the scenes to make the team the following year, adding; "From then on I felt like this is what I want to do for the rest of my life."
Buchanan always dreamed of playing football professionally, but never believed it would happen. At just 24 years old, the legendary defender has turned her dreams into a reality, commenting, "I guess it was just a gift that I received." The Mastercard ambassador goes on to say that football is more than just a sport, "football brings people together, brings laughter, brings joy. Football in some cases brings a way out in certain communities, it gives them hope."
To celebrate this year's UEFA Champions League, Mastercard will elevate the fan experience by showcasing that a simple ball, a special game and a unique event can start a celebration that has fans everywhere jumping out of their seats and celebrating the very best that football has to offer.
Jeannette Liendo, Senior Vice President, Marketing and Communications, Mastercard Europe said, "Whilst fans can't celebrate in their usual ways, Mastercard wanted to ensure fans feel more connected than ever to the players, whilst supporting from home. For them we know that a ball can start something Priceless and interviewing football legends such as Kadeisha Buchanan and José Mourinho, who talk through their passions about the ball, fans really can gain great insight into her game, creating an unforgettable experience."
Consumers can head to Priceless.com, Mastercard's experiential lifestyle hub designed to inspire and create once-in-a lifetime moments. Here, as well as having full access to Kadeisha Buchanan's interview alongside other football legends, fans have the chance to win Priceless experiences from live Q&A sessions to time with the stars to perfect their football skills.
This year in a bid to bring fans closer together, Mastercard has declared its attempt to break a world record with the largest digital celebration 'wave' across social media. #PricelessWave will create a new unforgettable experience, that connects UEFA Champions League fans and players across Europe, to support their teams whilst watching the games from home. Join the Priceless Wave: https://vm.tiktok.com/ZMJM9Lf28/
