State recognition for outstanding visitor experiences and community spirit
Kiama has once again been recognised on the state stage, taking out the title of NSW's Top Tourism Town for the second consecutive year.
The announcement was made on Tuesday 27 May at the NSW Local Government Destination and Visitor Economy Conference in Kingscliff, with the award administered by the NSW Tourism Association. This recognition also qualifies Kiama for national honours later this year.
This prestigious accolade highlights Kiama's continued excellence in tourism, exceptional visitor experiences, and the strong sense of pride that flows through its local community.
"Our community and Council staff have worked tirelessly to create a vibrant visitor economy that continues to be recognised," said Council's Mayor, Cameron McDonald.
"Not only did Kiama take out the top prize, but our region more broadly continues to be recognised. I would like to extend my congratulations to our neighbours Huskisson Shellharbour and Robertson for taking out the Gold Small Tourism Town, Silver Top Tourism Town and Silver Small Tourism Town and People's Choice awards respectively."
Judging included a comprehensive assessment of Destination Kiama's target market segmentation, reasoning and data backed outcomes, a travel itinerary to suit that market, short video production, a public vote, and a secret shopper visit.
"This award is a testament to the collaborative efforts of our tourism operators, local businesses, and the wider community," said Councillor Matt Brown, Chair, Destination Kiama.
"It reinforces Kiama's reputation as a welcoming and vibrant destination that offers authentic and memorable experiences year-round."
The outcome strongly endorses the work of Destination Kiama and its initiatives designed to support local tourism and grow the visitor economy sustainably.
Tourism management has evolved and is no longer about simply increasing visitor numbers," said Sally Bursell, Council's Tourism and Economic Development Manager.
"In fact, it's quite the opposite — our focus is on strategies that ease pressure on the community and maximise both economic and social benefits. We do this by prioritising the reduction of seasonality and targeting high-value travellers who stay longer in non-traditional times and spend more."
Council is encouraging Kiama's business, hospitality, cultural and tourism sectors to help shape a shared vision for a vibrant, safe and sustainable night-time economy.
"This is recognition comes at a time when Council is preparing a Visitor Economy Strategy," said Bursell. "There's little point changing the rules for businesses that don't want to stay open later – but for those that do, we can support that ambition,"
Kiama Council is calling on local business owners and operators to help shape the future of the town's evening and twilight trading through a Night-Time Economy Forum to be held on Monday 2 June from 3.30pm to 5pm, downstairs, at The Pavilion, Kiama.
