Leading social media platforms unite to support COVID-19 vaccine drive

  • Collaboration comes as all adults aged 18 and over invited to get a jab
  • Filters and a range of stickers will be available on Snapchat from today
  • Other platforms will host live question and answers with medical experts providing vaccine advice

Leading social media platforms popular with young people including Snapchat, Reddit, TikTok, and YouTube, are supporting the vaccination programme by encouraging their users to get coronavirus (COVID-19) jabs.

The partnerships come as all adults aged 18 and over are invited to receive a vaccine in England as the vaccination programme continues at unprecedented pace and scale.

Snapchat users can use NHS stickers, a filter, and later this month, an augmented reality lens that all read: ‘I’ve had my vaccine’ for UK users to share on their accounts.

The platform is also hosting a series of question and answers with medical experts on the Prime Minister’s snapchat account. The most recent took place on Saturday 19 June with Dr Kiren Collison, the interim Deputy Medical Director for Primary Care for NHS England, who answered questions from the public about the vaccine.

Snapchat has also expanded its: ‘Here For You’ feature which provides in-app resources to people looking f

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