Key Facts:
- Infuzions Veggie Rings launching 28 July in Woolworths with refreshed Infuzions branding.
- Majans is bringing serious disruption to the mainstream chips aisle.
- 54% vegetable content, 100% Aussie yellow split peas.
- Some consumers claiming Veggie Rings "taste better than Burger Rings" — a remarkable benchmark in the savoury space.
First-of-its-kind product combines taste, health, and fun — launching 28 July in Woolworths with refreshed Infuzions branding.
Majans is bringing serious disruption to the mainstream chips aisle with the launch of Infuzions Veggie Rings — a baked, better-for-you snack with 54% vegetable content, 100% Aussie yellow split peas, and a shape designed to capture both attention and appetite.
The product — available in both 5-pack multipacks and 90g sharepacks — will be ranged in Woolworths stores nationwide from 28 July, and marks the first major NPD under the refreshed Infuzions brand. It's part of a broader strategy to modernise the snack aisle with products that deliver joy, nutrition, and real ingredient credentials — not just clever claims.
Compared to traditional potato chips, Veggie Rings offer:
30% less fat
72 calories per cup
Baked, not fried
Vegan-friendly & plant-protein powered
Majans' ambition with Infuzions is to lead the better-for-you snacking category with real food innovations that match taste with trust. Early feedback has been overwhelmingly positive, with some consumers claiming Veggie Rings "taste better than Burger Rings" — a remarkable benchmark in the savoury space.
Expect high engagement across family, wellness, and novelty-led shoppers. This is snack-time reimagined — and the ring is just the beginning.
Pull Quotes
"A product that's fun for kids, credible for parents, and profitable for retailers."
"We're not chasing trends — we're building a new standard for snacking."
About us:
Majans is an Australian family-owned company based in Brisbane, committed to creating high-quality snacks made with premium ingredients. Known for its focus on health and sustainability, Majans continues to innovate with its Bhuja and Infuzions ranges, offering consumers healthier snack options without compromising on flavour.
Majans' renowned brand, Bhuja, has become one of the leading snack choices for Australian families. Bhuja snacks are beloved for their bold flavours and unique blend of crunchy textures, offering a delicious snack experience that has stood the test of time.
