MAXINSTITUTE in partnership with SEPHORA, presents MAXINSTITUTE SCHOOL OF SEPHORA: the ultimate school of beauty. Held at Sydney’s Carriageworks on 2 November 2019, the event marks the third anniversary of MAXINSTITUTE and second year in partnership with Sephora Australia.
The one-day-only event will allow thousands of beauty fans exclusive access to the country’s most influential names in beauty, alongside some of the world’s most sought-after beauty brands. MAXINSTITUTE SCHOOL OF SEPHORA will see over 40 of Australia’s beauty-influencer heavyweights with a combined reach of over 10 million come together to give consumers a beauty experience like no other.
Featuring masterclasses by some of the country’s most recognised makeup artists including Emma Chen, Penny Antuar, Tobi Henney, Michael Brown, Heidi Scarlett-King, Maria Yousif and Sephora Australia’s National Artistry Lead Alphie Sadsad, beauty enthusiasts will be schooled on the season’s hottest beauty looks and trends.
Australia’s leading beauty YouTubers and Instagrammers including Sammy Robinson, Nikkia Joy, Kasey Rayton, Heidi Moustafa, Sally-Jo Hickey, Erin Scott, Jacks Sanchez, Karima McKimmie, Rachael Brook, We the Wild Ones, Li-Chi Pan, Tatiana Rose and Em Davies will also join the stage, giving fans the opportunity to watch live Q&As featuring their favourite social media stars.
For the first time SCHOOL OF SEPHORA will showcase intimate conversations with self-love advocates Jayme Jo Massoud and Rowi Singh to discuss the importance of healthy role models in the beauty industry and a positive relationship to self. Guests will also have the opportunity to get up close and personal to their favourite stars with plenty of photo opportunities and meet & greet moments.
In 2019, global beauty retailer SEPHORA will bring in double the brands, partnering with some of the world’s most sought after makeup, skincare, hair and fragrance brands including: Alpha H, Alterna, Becca, Biossance, Carolina Herrera, Clinique, CoverFX, Dior Backstage, Dr.Jart+, Dr Roebucks, Dyson, First Aid Beauty, Foreo, Fresh, Iconic London, Laniege, Natasha Denona, Nudestix, Sephora Collection, The Inkey List and more. Brands will be showcasing the latest launches, giving exclusive services and handing out plenty of samples!
Lynette Phillips, Founder of MAXINSTITUTE says “Last year at MAXINSTITUTE, we saw 2,500 beauty lovers experience sold-out masterclasses and in 2019 we will take things to the next level. MAXINSTITUTE SCHOOL OF SEPHORA will be double the size, double the brands, double the beauty influencers and double the fun.”