Jo Feeney, Director of Marketing McDonald’sAustralia commented: "We know that Australia has a deep love for coffee, and overits 25 years McCafé has gone from strength to strength as Aussies’ coffeetastes continue to evolve.
"As the country’smost popular barista-made coffee, McCafe is transforming the way quality isdelivered in Australia on a large scale through unrivalled convenience andfantastic, consistent quality coffee".
The report revealed we can’t get enough of the cappuccino with two-fifths(43%) of barista-made coffees served at McCafe in 2017 a cap. The chocolate-dustedcoffee’s popularity is highest in Tasmania (48%) and New South Wales (47%) and leastpopular in Victoria (39%).
"Our Silver Roast Report data shows thatthe cappuccino has been a longstanding favourite since McCafe opened its doorsback in Melbourne 25 years ago. In 2017, the cap accounted for nearly half ofcoffees we served in our restaurants and via our drive-thrus, while the latteand flat white accounted for just 27% and 19%, respectively," addedFeeney.
The latte gives the well-loved cappuccino some competition in Victoria,with lattes accounting for nearly two in five orders (38%). For West Australians,the humble flat white makes up nearly a third (32%) of coffees served, comparedto just one in 10 orders in Victoria (11%).
Our coffee tastes continue to evolve, but milk coffees still dominate;over the last decade, the latte has soared in popularity nationally, increasingby 21%. The flat white, still one of the most popular coffees ordered, peakedin popularity in 2012.
The McCafe findings alsoshowed the iced latte has jumped from just 1% of orders in 2012, to 3% in 2017.The cold coffee beverage was most popular in Queensland, where black coffeechoices (espresso and long black) are also served more than in other states,accounting for 4% of drinks served. ---
