SAN FRANCISCO, June 11, 2025 (GLOBE NEWSWIRE) -- Meltwater, a global leader in media, social and consumer intelligence, today announces a partnership with 8x8, Inc. (NASDAQ: EGHT) through the 8x8 Technology Partner Ecosystem, empowering businesses to connect with customers through social media more efficiently, enhance service operations, and deliver superior customer experiences.
8x8® is the industry's most integrated platform provider for CX, which combines Contact Center, Unified Communication and CPaaS solutions, and supports enterprise organizations around the world with its suite of CX solutions. With Meltwater's social insights available directly within 8x8 Contact Center™, 8x8 customers can now utilize social media as a customer care and engagement channel. Social media is a critical channel for customer engagement, but many contact centers lack the necessary tools to monitor and analyze the vast volume of customer interactions happening online. This new solution with 8x8 addresses this gap, equipping teams with the tools needed to make sense of the ever-growing mountain of social data.
By leveraging Meltwater's industry leading dataset, which processes more than 1 billion pieces of content daily and transforms them into actionable insights, teams can respond to inquiries faster, identify emerging risks, and extend their reach to underserved audiences, enhancing the overall customer experience.
Key benefits of the integration include:
