Menopause Info Search Trends and Ads Over 20 Years

JAMA Network

About The Study: From 2005 to 2025, the proportion of menopause-related searches that were related to commercial products and services increased by 15 to 20 percentage points in the United Kingdom, Australia, and the United States with no difference in the rate of increase by country. Increases appeared earlier in the U.S., with subsequent convergence across countries over time. These results suggest that individuals may be increasingly seeking nonclinical approaches to managing menopause, not only for symptom relief but also for ongoing guidance, tracking, or support outside traditional clinical encounters.

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