Travel Nunavut will help with marketing and skills training initiatives for local tourism operators as they rebuild, innovate, and expand their businesses
November 8, 2022 - Iqaluit, Nunavut - Canadian Northern Economic Development Agency
Nunavut has much to offer visitors: a pristine environment, vibrant communities, stunning scenery, and welcoming people that make the territory a unique and memorable place to visit. While the pandemic affected the ability of many people to experience the territory, its tourism operators are now welcoming visitors back and showing them everything that Nunavut has to offer.
Today, while in Iqaluit, the Honourable Dan Vandal, Minister of Northern Affairs, PrairiesCan and CanNor, spoke about the recent 2022 Fall Economic Statement and announced that the Government of Canada is investing $900,000, delivered by CanNor, to support Travel Nunavut in its efforts to market the territory as a travel destination, while also providing skills training and support to help grow local tourism jobs, businesses, and operators.
Travel Nunavut is a not-for-profit membership association that encourages tourism development by providing specialized knowledge and expertise in marketing, research, market readiness, and advocacy. Through this funding, the organization will use its expertise and experience to provide training in digital literacy, content development and marketing for its members. The benefits from this project will have an impact on Nunavut's tourism industry as a whole and will continue to build up the territory's reputation as a world-class tourism destination. Core funding for Travel Nunavut is provided by the Government of Nunavut.
Funding for this project comes from the Inclusive Diversification and Economic Advancement in the North (IDEANorth) program, which makes foundational investments in economic infrastructure, sector development and capacity building to help position Northerners in the territories to take advantage of Canada's innovation economy. These investments advance, encourage and support broader economic opportunities, as well as specific economic and business needs. Investing in Travel Nunavut demonstrates the Government of Canada's commitment to supporting local businesses and encouraging the growth of Nunavut's tourism industry, building up an economy that works for everyone as a result.
