The new logo features the Indigenous symbols for 'people' and 'meeting place'.
In summary
- The Moondani Toombadool Centre worked with graphic design students to create new logo
- Logo is based off the design of student Rachel Lloyd-Owens
- Project shows Indigenous knowledges can be embedded into any course
Swinburne's Moondani Toombadool Centre has unveiled its new logo, inspired by the design of student Rachel Lloyd-Owens.
Last year, the Moondani Toombadool Centre, which is dedicated to all Indigenous matters at Swinburne, partnered with students from the Advanced Diploma of Graphic Design to create a logo that reflected the meaning of its name, 'embracing teaching and learning'.
Guided by the Moondani Toombadool Centre and teacher Hue Pham, the students explored Indigenous knowledges and design principles and considered how they could be incorporated into Swinburne's brand.
More than 30 students participated in the project, and Ms Lloyd-Owens was excited to have her design chosen as the winner. Through the use of Indigenous symbols, her design depicts a group of people gathered at a meeting place.
"This is how I viewed the Moondani Toombadool Centre," she says. "A place where people could come together."
Once chosen, Ms Lloyd-Owen's design was further developed by Swinburne's in-house design team to ensure it aligned with Swinburne's brand guidelines and could be applied to all marketing materials for the centre.
While some modifications were made during this process, the team was impressed with the work Ms Lloyd-Owens had provided them and ensured the final logo remained true to her design.
"It was great to have Rachel work with us on this project," says Swinburne brand designer, Elliot Walsh.
"Giving students the opportunity to create real work and to then have that work become a part of the Swinburne brand, is a win for all."
The Moondani Toombadool Centre has also collaborated with students from the Diploma of Interior Design and Decoration to design the centre's new location and refresh Swinburne's existing Indigenous student space.
"This project, as well as our work with the interior design students, shows how Indigenous knowledges can be authentically embedded into any course," says Swinburne's Manager of Indigenous Student Services, Vicky Peters.
"We commend all the students and staff involved for their willingness to transform their learning and teaching so they could fully embrace Indigenous knowledges, and we look forward to facilitating more exciting collaborations like this in future."
