Bush to Lead Global initiatives supporting Grass Fed Formula Business
Monday 4 February 2019– Munchkin, Inc., the world’s most loved baby lifestyle brand, announced the appointment of Kevin Bush as General Manager, Munchkin Asia/Pacific and Global Grass Fed Nutrition. As Munchkin’s newest executive team member, Bush will be based in the Asia/Pacific region full time and will be utilising his extensive background in strategy, operations, and sales to lead Munchkin’s Grass Fed initiatives globally.
“I am honored to be joining Munchkin at such an exciting time,” said Bush. “With its unique proposition, best in class branding assets, and strong support from Australian and Chinese mums, Grass Fed Formula is poised to take a true leadership position in the industry.”
Bush, a veteran of the infant formula industry, joins Munchkin from global nutrition giant Danone. During his tenure at Danone, he successfully launched and developed brands across China, Hong Kong, Australia, and New Zealand, achieving significant growth and increasing profitability in each market. He is an internationally respected executive in the infant formula industry, with an amazing track record of success over 20 plus years.
“Having a proven success like Kevin Bush join the Munchkin team at this juncture represents a huge endorsement of our Grass Fed Nutrition Business,” said CEO Steve Dunn. “His natural leadership and results-driven approach will help us drive growth of Grass Fed formula in current markets, and will also be instrumental to launching new items in the next 12 to 18 months.”