Murrindindi Shire Council is inviting visitors to experience the region this autumn, with a strong line-up of new experiences, events and campaigns showcasing the best of "Dindi" following the January 2026 bushfires.
Autumn is one of the most spectacular times to explore Murrindindi, with vibrant landscapes, local experiences and welcoming townships all within a short drive from Melbourne.
Council is working closely with Tourism North East to support visitation and local businesses, encouraging people to plan a visit that offers a relaxing escape, while enjoying everything the region has to offer.
Cr Sandice McAulay, Portfolio Councillor Economic Development, Local Jobs and Skills, said autumn was the perfect time to experience Murrindindi.
"Our region has always offered incredible natural beauty, unique local experiences and a genuine country welcome, and that remains as strong as ever," Cr McAulay said.
"This autumn is a chance to slow down, explore our towns and enjoy everything that makes Murrindindi special. "Whether it's attending a local event, exploring our trails or enjoying the food, wine and hospitality across our towns, visitors can experience the best of Murrindindi while supporting local businesses and jobs.
New trails invite visitors to experience 'Dindi' differently
A key focus of current tourism promotion is the launch of six new curated trails, designed to help visitors experience the region through a range of lenses - from arts and culture to family-friendly adventure and scenic touring.
- Arts, Culture and History Trail
- Family Fun Trail
- Scenic Drives Lookouts Trail
- Pub and Tipple Trail
- Wondrous Waterfalls Trail
- Furry Friends Trail
These trails are complemented by additional itineraries available via Council's Discover Dindi platform, offering visitors an easy, inspiring way to plan immersive day trips or multi-day stays.
Events and experiences driving visitation
Murrindindi is also promoting a strong calendar of upcoming events and activities, including:
- The inaugural Eildon Drag Boat Festival on 11 and 12 April
- The rescheduled Alexandra Pro Rodeo on 28 March
- Round 2 of the Victorian Gravity Enduro Tour at Lake Mountain on28 and 29 March
- A range of local markets, festivals and Easter events across the Shire
These events are expected to attract visitors into the region and deliver a welcome boost to local businesses.
Campaigns and collaborations amplifying the message
Council and regional partners are delivering coordinated campaigns to showcase Murrindindi to new audiences.
This includes:
- a campaign with One Hour Out highlighting the new trail experiences
- Ongoing promotion through Discover Dindi digital channels, including 6 new town-based videos
- Social media influencer collaborations focusing on theme-based trails and destinations
- Tourism North East's "It's my High Country thing" campaign which invites local tourism operators to share their stories via video guides designed to assist visitors holiday like a local in our beautiful part of the world.
Travel with confidence
The campaigns align with broader regional messaging that travel across Victoria remains accessible, with fuel supply stable and no disruption expected for visitors planning trips to the region.
Visitors are encouraged to plan ahead, take their time and consider longer stays to fully experience what the region has to offer.
Cr Sandice McAulay said Murrindindi offers an easy and rewarding escape for visitors looking to recharge while supporting local communities.
"Whether you're coming for a weekend or staying longer, there are so many ways to experience Murrindindi, from scenic drives and walking trails to arts, culture and local events," Cr McAulay said.
"Just a short drive from Melbourne, it's an easy escape that offers something genuinely different, and every visit helps support our communities as they continue their recovery."
Plan your visit
Visitors can explore trails, events and itineraries via:
www.discoverdindi.com.au/trails
For local recovery information and updates, visit:
