Elon Musk's $44 billion purchase of social media site Twitter has raised questions about how the ownership change will affect the company and whether the world's richest man can make it profitable, Grid News reported.
Musk has made his fortune through companies such as Tesla and SpaceX, which disrupted industries with advances in electric cars and reusable rockets. But with Twitter, Musk has purchased an established company that has only made a profit twice in its 16-year history.
Charles Matthews, distinguished teaching professor of entrepreneurship and strategy in UC's Carl H. Lindner College of Business, said it's too early to write off Musk's ability to turn around Twitter.
"Elon's Elon, he's gonna do what he is gonna do, and you really can't count him out," Matthews said to Grid News. "Conventional wisdom is he paid too much, but it is really too soon to tell."
