In an increasingly digitised society, businesses must look at incorporating technologies to stay ahead of their competition and relevant in the marketplace.
The right digital tools can help your business gain more customers and become more efficient which can be instrumental in your business’ growth.
With a wide range of digital tools available, here are some platforms you may want to consider for your business.
Google’s free analytics platform is an excellent tool for businesses seeking to improve their website and online presence. Using the information accumulated through their search engine, it provides data on the keywords driving the most traffic to your website, how long people are staying on your website, and what pages are the most popular. By taking a look at how people are finding your website and interacting with it, you can use this information to make improvements to the user experience of your website.
If your website is hosted on WordPress, the Yoast SEO plugin is a must-have for small businesses who want to improve their search engine ranking. Yoast SEO provides an analysis of how each page on your website is optimised for search engine algorithms and offers actionable suggestions for improvement. This is a great tool for business owners who want to stay relevant in the ever-changing search engine algorithm.
Canva is a graphic design platform that allows you to make engaging visual content, without the need for a graphic designer. There are plenty of design templates available to suit your business, including social media graphics, posters, business cards, logos, and more. In addition, they also provide access to a library of photos that your business can use in promotional content.
If you are looking to drive your social media strategy, Hootsuite is a social media management platform that centralises all your social content in the one place. The platform offers the ability to schedule social media posts in advance, track social mentions of your business, engage with your audience, and measure the success of your posts. With Hootsuite, your business can improve the efficiency and effectiveness of your social activity.