A brand-new country music festival is set to make its debut in regional Victoria, with the launch of Country by the River – Echuca on Saturday, 28 March 2026 at the iconic Echuca Racecourse.
This one-day celebration of country and rock music will feature a stellar lineup of Australian artists, delicious local food, refreshing drinks, and a family-friendly atmosphere that promises something for everyone.
Scott Hollow, Event Organizer at Hollow Event People, shared his excitement:
"We're thrilled to bring a fresh country music experience to Echuca. Country by the River is about great music, great food, and great people coming together to enjoy an unforgettable day out. We've had a huge amount of interest already, and we can't wait to share more soon."
The event is proudly supported by the Campaspe Shire Council, with Mayor Daniel Mackrell welcoming the festival to the region.
"It's great to see an event like Country by the River coming to Echuca. We're a town that loves our music and our community, and this festival brings both together in the best way.
"It's a chance for locals and visitors to enjoy a great day out, support local businesses, and celebrate what makes our region so special.
"I encourage everyone to be part of what's sure to become a highlight on our annual events calendar," Cr Mackrell added.
What to expect:
- Live performances by some of Australia's leading country and rock artists
- Delicious food trucks serving up local flavours
- Refreshing drinks including beer, wine, cider, and spirits
- A fun, family-friendly atmosphere with something for everyone
Event Details
Date: Saturday, 28 March 2026
Location: Echuca Racecourse, VIC
