We have reiterated the need for West Aussies to steer clear of greasy takeaway ordered from food delivery apps, with new data by Pathmatics showing the top four fast-food delivery services in Australia have spent over $20 million on digital advertising since March 2020 (the start of the pandemic).
Earlier this year, we launched a new LiveLighter® campaign targeting fast-food delivery services to encourage West Australians to make quick, tasty and nutritious meals at home instead.
Quotes from our Obesity Prevention Manager, Ainslie Sartori:
“The proliferation of meal delivery apps has made unhealthy food and drinks more accessible than ever before.
“There has been a meteoric rise in the number of Aussies ordering food via meal delivery apps over the last few years, with the report indicating UberEATS alone spent almost $10,500,00 purely on online or digital advertising. This does not include the large sums of money they also spend advertising on television.
“This massive expenditure is preying on people in vulnerable situations while in lockdown and contributing to the increase in weight gain.
“While meal delivery apps may try to emphasise their healthy offerings, we know that the great majority of meals ordered through these services are junk food, with the top meal suggestions often dominated by offerings from fast food chains.
“Fast food is loaded with sugar, salt, saturated and trans fats, while being low in fruit, vegies, fibre and wholegrains. It also tends to come in much bigger servings than we need.”