"Erin has such a genuine connection with her audience: people who care about balance, wellness and natural beauty," said Fenella Brown, Head of Brand Marketing at The Collagen Co. "We couldn't think of a better partner to share our vision of self-care rituals that are both simple and effective. This collaboration is about showing how our collagen blends can easily become part of everyday routines—whether that's morning smoothies, post-workout recovery, or cozy nights in."
Why Erin Holland?
A public figure with a global profile, Erin Holland is widely recognised as a TV host, singer, sports presenter and former Miss World Australia. Her career spans prime-time television, international sports coverage and stage performance, giving her a platform that resonates with diverse audiences across beauty, lifestyle and wellbeing.
Known as a "Husky Mum" and wellness advocate, Erin often shares authentic glimpses of her everyday life with her loyal following. Her background in performance and sport has shaped a lifestyle built around balance, health and confidence—values that strongly align with The Collagen Co's mission to make beauty nutrition enjoyable and accessible.
Her versatility—moving seamlessly from broadcast studios and red carpets to music stages and sporting arenas—underscores her broad appeal and trusted voice across multiple communities. This makes Erin uniquely positioned to showcase how The Collagen Co can fit into the lives of busy, modern Australians who value both performance and wellbeing.
"I've admired The Collagen Co for a long time, not just for the products but for the way the brand makes wellness feel easy and enjoyable," said Erin Holland. "For me, it's all about finding simple rituals that fit into a busy life, whether I'm travelling, working, or at home with my husky. I love that these products make it so effortless to look after myself, and I'm excited to share that with my audience."
"Every piece of content Erin creates will be more than an endorsement—it will be a moment of real engagement," Fenella added. "Her ability to connect with audiences through authenticity, warmth and professionalism makes her an ideal long-term partner for The Collagen Co."
