New research to encourage more shoppers to register their household appliances

  • Registering products enables customers to be more easily contacted if a fault has been identified and this research will look at how to boost registration rates
  • Announcement comes as the OPSS marks its first anniversary on national Register My Appliance Day

The Office for Product Safety and Standards (OPSS) is marking its first anniversary by launching new research into the reasons why many consumers don’t register their household products, and what more can be done to boost rates.

Registering products enables manufactures to more quickly contact customers if a fault occurs and could improve the long-term reliability of appliances if an issue has been identified or a product is recalled. At present, less than a third of people have registered their large appliances according to the Association of Manufacturers of Domestic Appliances (AMDEA).

OPSS wants to better understand the reasons why some people do not register their devices in order to develop mechanisms to improve rates. Ideas such as making registration mandatory will be tested on almost 5,000 product purchases.

Following the research, manufacturers and retailers will get guidance on the best ways to increase rates of product registrations.

Consumer Minister Kelly Tolhurst said:

Registering your fridges, freezers and other every day appliances only takes a few minutes and makes it easy for manufacturers to

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