Drivers are being reminded of the dangers of low-level speeding, in a re-run of the 'Let’s change the way we look at speed' road safety campaign, which starts today.
Transport and Main Roads Minister Mark Bailey said the campaign highlighted the dangers of low-level speeding on suburban roads, something many drivers refused to accept as a dangerous behaviour.
"Queensland Government research shows 94 per cent of people admit to speeding and nearly 50 per cent admit to exceeding the designated speed limit by up to 10km/h most of the time," Mr Bailey said.
"People need to understand the danger of what they are doing, for the sake of themselves, their loved ones and the people they are endangering.
"On average, 58 people are killed and 295 seriously injured on Queensland roads annually in speed-related crashes, and many of those hospitalised will suffer the effects of their injuries for the rest of their lives.
"It’s time for drivers to change their behaviour and understand the real danger of what they are doing."
Mr Bailey said the campaign, which originally aired in 2016, would coincide with the upcoming Queensland school holidays.
"The campaign shows a serious crash caused by low-level speeding on a suburban street," Mr Bailey said.
"The power of the message is compounded by a downloadable virtual reality experience app, which puts the viewer in the middle of the crash and the lives of those involved.
"It really brings home the reality of how dangerous going just a few kilometres over the speed limit is and how it can impact other innocent road users."
The campaign will run until 21 October 2018 and include television and radio advertising, online/digital advertising, outdoor billboards and social media posts.
The virtual reality experience of the ‘Let’s change the way we look at speed’ campaign can be viewed by downloading it from the free Safe DriVR app from the Join the Drive website (https://jointhedrive.qld.gov.au/speeding/safe-drivr) or via the App store.
Find out more about the dangers of speeding at https://jointhedrive.qld.gov.au/speeding/lets-change-the-way-we-look-at-speed.
