Northern Nova Scotia and Eastern Shore will benefit from new offerings to help tourism sector recover and attract visitors

Atlantic Canada Opportunities Agency

The Government of Canada continues to support the tourism sector for a strong recovery and future growth.

May 27, 2022 · Pictou, Nova Scotia · Atlantic Canada Opportunities Agency (ACOA)

Canada has much to offer the world as travel continues to safely resume: breathtaking landscapes and wide open spaces; diverse and inclusive experiences; and welcoming people from coast to coast to coast who provide outstanding service. Combined with a strong focus on health and safety and high COVID-19 vaccination rates, Canada is among the most alluring and smartest destination choices for visitors.

The pandemic has had an undeniable impact on Canada’s tourism sector. The Government of Canada has helped keep tourism businesses open and the Tourism Relief Fund will help them be even better positioned to welcome back guests.

Today, the Honourable Sean Fraser, Minister of Immigration, Refugees and Citizenship and Member of Parliament for Central Nova, announced total investments of $447,300 for five projects through the Tourism Relief Fund (TRF) in Northern Nova Scotia and the Eastern Shore. The announcement was made on behalf of the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA.

For the full list of projects, please see backgrounder.

Launched in July 2021, the Tourism Relief Fund (TRF) was created to help organizations and businesses in the tourism sector adapt their operations to meet public health requirements, offer innovative products and services to visitors and prepare to welcome back travellers. The TRF is administered by Canada’s regional development agencies (RDAs) and Innovation, Science and Economic Development Canada (ISED).

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