The campaign will be complemented by a series of brand-led community initiatives, aimed at providing remote grass-roots cricket clubs with greater flexibility in how they play and connect with the sport.
Anchoring to NRMA Insurance's ambition to protect and prepare Australians for the next century - the clubs being supported have experienced the impacts of changing, severe weather conditions such as extreme heat, which has limited daytime play.
Through the provision of temporary floodlighting, these clubs will have the opportunity to trial extended play into the cooler evening period for the first time.
The first installation switches on next month at Quorn Cricket Club in South Australia, followed by two additional clubs early next year.
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