The Hong Kong Association of Travel Agents is hosting its 46th Annual Overseas Convention in NSW – the first time the association has held such an event in Australia.
Destination NSW and Tourism Australia will together officially welcome the delegation of 114 travel agents to Sydney at a dinner this evening.
Minister for Tourism Stuart Ayres said the visit to NSW provides a great opportunity to showcase all the incredible experiences on offer.
“We are delighted the Hong Kong Association of Travel Agents will host their first Australian convention in NSW, during which they will explore a range of key Sydney attractions, as well as visit the stunning Blue Mountains and the picturesque Hunter Valley,” Mr Ayres said.
“Visitation from Hong Kong to NSW is continuing to flourish. Between March 2014 and March 2019, the total number of visitors from Hong Kong to our State grew by nearly 35 per cent with expenditure up by more than 41 per cent.
“By experiencing our State’s wonderful experiences and attractions first-hand, this visiting delegation provides a unique opportunity to showcase Sydney and NSW to potential visitors from Hong Kong.”
Federal Tourism Minister Simon Birmingham said this was a great opportunity for Sydney to strengthen its ties with such an important tourism market.
“Hong Kong is Australia’s ninth largest tourism market, worth $1.36 billion to our economy each year,” Minister Birmingham said.
“Australia continues to strengthen our reputation as a sought-after business events destination. Business events are an extremely valuable part of our country’s tourism industry with an average business events visitor spending at least twice as much as a leisure visitor.
“This event provides NSW a great opportunity to highlight its incredible tourism offerings and inspire these agents to sell Australia to their customers back home.”
Note: The welcome dinner for the 46th Hong Kong Association of Travel Agents Limited (HATA) Annual Convention in Sydney on Friday 25 October 2019 is subsidised by Airport Authority Hong Kong’s Development Fund for the Travel Industry. Any opinions expressed in this publication/event do not reflect the views of the Airport Authority Hong Kong, the Travel Industry Council of Hong Kong, the Working Group on the Development Fund for the Travel Industry or the Vetting Committee of the Development Fund for the Travel Industry.