Successful applicants are offered a vacant retail space where they can bring their creative ideas to life. As well as supporting local creatives, the project also aims to drive additional foot traffic to Fitzroy Street and support existing traders in the precinct.
City of Port Phillip has partnered with Renew Australia and Fitzroy Street Business Association to empower these creative enterprises to have visible space in an iconic Melbourne location.
We have selected four fantastic businesses that have shown strong growth potential and we believe will thrive through this incubator style program. Expressions of interest remain open, and we can’t wait to introduce you to new businesses as the project continues to grow.
Stay tuned for an official opening celebration date.
Meet our first four businesses
Shop 1/63 Fitzroy Street
Farm Goat produce some of Australia’s best handcrafted goat’s milk soap.
“Our soap (SUDS) is made from sustainable ingredients. Each bar contains over 25% Goat’s Milk which is full of rich fatty acids that are wonderful for rejuvenating your skin. Farm Goat’s founder, Greg Egan is an award winning chef, with a passion for food and flavours that he has carried into his new venture. He has created unique aromatic blends based on essential oils – and free from palm oil. We visit the goat farm in Echuca regularly to collect our milk and enjoy a close relationship with our goat carers. Our SUDS make for a great gift or a touch of luxury for yourself. You will relish the awesome scents of these SUDS.”
Shop 2/63 Fitzroy Street
Born from a passion of supporting both Australian street wear and artists, Mike Stretch Finds was established in Melbourne, 2018. With a strong emphasis on selling high quality garments containing original bold imagery, and a goal of giving local creatives a new platform to shine on, they have been rapidly growing a community of like-minded and passionate individuals.
“Previously only online, we could not be more excited to bring our carefully curated catalogue to its very first brick and mortar storefront to create a unique one-stop shopping experience showcasing all our favourite brands and artworks.”
Shop 7/63 Fitzroy Street
Calistags Plants specialises in “living art pieces”; using epiphytic plants that grow on trees in the wild and turning them into one of a kind, handmade wall hangings – where the plant continues to grow and evolve attached to a piece of decorative wood. Both a unique and space friendly way of getting your “planterior design” on.
The business also offers a stunning collection of statement making indoor plants and pots, alongside horticultural advice and plant styling for your home, office, or desired space.
ARTWORKS St Kilda artists collective
Shop 4/63 Fitzroy Street
ARTWORKS is a mixed media art collective based at Artworks studios in St Kilda. Ranging from floristry and fibres to paintings and graffiti art. The businesses featured in Artworks include:
- Flo & Co. – Florals, Events & Styling Studio
- Mr Macramè – Fibre artist specialising in knots and patterns using raw natural materials.
- Rus Kitchin – Visual artist & cartographer of chaos.
Tom Cerdan – Autodidact artist Specialising in painting large murals/canvas and a digital drawer for video games & cinema industry.