Today, Mayor Zohran Kwame Mamdani announced an expansion of Get the Good Stuff, a program that makes fresh fruits, vegetables and beans more affordable for New Yorkers enrolled in the Supplemental Nutrition Assistance Program (SNAP).
Through Get the Good Stuff, every dollar SNAP recipients spend on eligible produce earns a dollar-for-dollar match, up to $10 per day, that can be used toward future purchases of those same eligible foods. The NYC Health Department, in partnership with the Fund for Public Health NYC, will expand to 12 additional grocery stores and is accepting applications from local grocers through November 20.
"In the richest city in the richest country in the history of the world, too many New York families can't afford the groceries they need," said Mayor Mamdani. "Get the Good Stuff helps SNAP recipients stretch their benefits further and bring home fresh fruits, vegetables and beans. We're expanding this program because every New Yorker deserves access to nutritious food, no matter how much money they make."
"Every New Yorker should be able to afford a well-balanced, healthy diet," said Deputy Mayor for Health and Human Services Dr. Helen Arteaga. "But rising grocery prices have put fresh fruits and vegetables out of reach for far too many families. Expanding Get the Good Stuff will help more New Yorkers afford the nutritious food they need while supporting neighborhood grocery stores across the five boroughs."
"Fruits, vegetables, and beans are important to a balanced diet and help reduce the risk of diet-related diseases. But with the rise in grocery prices, they aren't always affordable," said NYC Health Commissioner Dr. Alister F. Martin. "We are proud to expand Get the Good Stuff in more locations across the city so more New Yorkers can afford more of the foods that keep us healthy, while supporting the city's local economy."
"No New Yorker should be forced to sacrifice a healthy diet to make ends meet, but the rising cost of groceries have made nutritious foods like fruits and vegetables inaccessible for many New Yorkers," said Department of Social Services Commissioner Erin Dalton. "While the federal government makes it harder for low-income New Yorkers to access critical benefits like SNAP, New York City is working hard to not only ensure that families can keep their benefits, but that they can get afford to purchase the nutritious food they deserve through initiatives like Get the Good Stuff."
"We are incredibly proud to help New Yorkers 'Get the Good Stuff,'" said Executive Director of the Mayor's Office of Food Policy Siddhartha Sanchez. "New York City is leading initiatives that increase food security so that everyone can lead a healthy life. By partnering with local businesses, we're helping New Yorkers stretch their dollars further when they shop for fruits, vegetables, and beans. Our supermarket partners understand that affordable, nutritious food is essential for strong communities. Together, we're fighting hunger, supporting our local economy, and making it easier for New Yorkers to eat well."
As part of the City's commitment to making groceries more affordable, Mayor Mamdani secured $3.1 million in annual baseline funding for Get the Good Stuff in the fiscal year 2027 budget. The expansion is supported by a $5.7 million grant awarded to the NYC Health Department through the Gus Schumacher Nutrition Incentive Program, a competitive federal grant program that funds initiatives to increase fruit and vegetable purchases among SNAP recipients.
Programs like Get the Good Stuff are associated with increased fruit and vegetable consumption and improved food security. New research from the NYC Health Department found that among adults at risk of food insecurity, nearly eight in 10 had difficulty affording balanced meals, 18% had not eaten any fruits or vegetables the previous day, and nearly one-third had received food from emergency food services, such as food pantries.
Get the Good Stuff is currently available at 21 grocery stores across New York City. Since 2019, the program has supported $8.9 million in eligible food purchases at participating grocery stores, generating more than $12 million in economic impact. Eligible foods include fresh, frozen, canned and dried fruits, vegetables and beans without added sugar, salt, or fat.
Last week, Mayor Mamdani announced that SNAP recipients would be able to receive 40% more in Health Bucks, the City's program that provides $2 in fresh produce vouchers for every $2 SNAP recipients spend at farmers markets and farm stands. By increasing the daily cap from $10 to $14, the administration expects to distribute nearly $2.3 million in Health Bucks to SNAP recipients in 2027 alone, supporting dozens of local vendors and the New Yorkers who shop with them.
Today, the NYC Health Department published data on dietary patterns among New Yorkers that show those who struggle to afford food are also less likely to be regularly eating a balanced diet that includes fruits in vegetables.
Mayor Mamdani's expansion of Get the Good Stuff and the increase in Health Bucks are part of the administration's unprecedented push to make healthy, high-quality food more affordable and accessible for all New Yorkers. Earlier this year, Mayor Mamdani announced La Marqueta in East Harlem as the first site identified for the City's municipal grocery store program. The administration plans to open one City-owned grocery store in each borough by the end of his first term.
New Yorkers enrolled in SNAP may find vendors near them that participate in Get the Good Stuff and Health Bucks programs on the NYC Health Map .
