91% of surveyed Security Industry Authority (SIA) licence applicants were satisfied with the application process.
The SIA's annual independent satisfaction survey saw satisfaction levels among individuals rise once again, increasing in 2024 by 6% from the already high level of 86% in 2023. Satisfaction among employers was also at an impressive 89%, having increased from 85% in 2023. These improvements demonstrate the positive progress made by the SIA since it revised its customer contact strategy in 2022.
The main drivers behind the high levels of satisfaction among individuals include the application process being simple and straightforward to manage, that licensing decisions are consistent, fair, and made within the expected time, and that applicants are given clear instructions on what they need to do next to progress their application.
The positive feedback is the result of continuous improvement across the SIA's licensing processes and management of customer contact, including initiatives launched as part of the revised contact strategy to enhance the customer experience. These initiatives include the launch of a series of guidance videos to walk customers through the application process and address the main reasons for contact, which have since been streamed thousands of times.
Employers noted the low effort required on their part, and the clear information the SIA provides to support the application process, as the key factors contributing to their high level of satisfaction. This reflects the continued success of the SIA's Business Support team which was redesigned in 2022 as part of the revised contact strategy. The redesign has allowed the team to build strong engagement with businesses, providing proactive and reactive support in managing licensing-related queries.
Favourable opinion of the SIA among individuals increased in line with satisfaction levels, rising to 91% from 88% in 2023.
Iestyn David, SIA Head of Licensing and Service Delivery, said:
It's incredibly encouraging to see customer satisfaction increase once again, among both individuals and employers, from the already high levels of satisfaction in last year's survey.
This demonstrates the success of
