April 26, 2023 Gatineau, QC Parks Canada Agency
Parks Canada administers 224 protected places spanning some 450 000 km2 of land, water and ice. These places are close to 600 neighbouring communities and include some of the most iconic tourism destinations in the world. They attract millions of visitors who spend time connecting with and learning from Parks Canada team members and tourism operators and contribute significantly to local economies.
To support its role in providing meaningful experiences to visitors, Parks Canada collaborates with tourism partners, including Indigenous peoples, local partners, businesses, service providers and industry leaders, such as Destination Canada.
Earlier this month, Parks Canada and Destination Canada signed a Memorandum of Understanding that will enable both organizations to collaborate on complementary priorities within their respective mandates to support a sustainable and resilient tourism sector and offer Canadians and visitors to Canada meaningful opportunities to connect with nature and culture.
This continued collaboration allows Destination Canada and Parks Canada to collectively support both rural and urban communities across Canada as they develop destinations and create and enhance tourism products and experiences. Combining the strengths of both organizations, through leading market research and strategic promotional initiatives, this partnership will also build on existing marketing collaborations and ensure development of new domestic and international markets for Canadian tourism products.
