Police are appealing for public assistance to help locate missing 56-year-old East Geelong man David Price.
David was last seen by family at his residential address on Godfrey Street about 10am today.
He then attended work in Jan Juc for a short time about 11am before driving off in his blue 1995 Nissan wagon, registration REU-245.
The car was last seen in Warrnambool.
Police have concerns for his welfare as his disappearance is out of character.
The below image of David has been released in the hope someone recognises him and can provide information regarding his current whereabouts.
Anyone who sights David is asked to contact the Geelong Police Station on 5225 3100.