Preventing modern slavery and human trafficking in Romania through digital communication campaigns call for bids

The deadline for submitting project bids is 28 September 2021.

1. Background

The UK invites project proposals to support the prevention of modern slavery and human trafficking (MSHT) in Romania through digital communications campaigns. This project is part of a wider British Embassy portfolio of projects which seeks to support the Romanian government and civil society in reducing the drivers of serious and organised crime (SOC) and the ability of organised crime groups to exploit vulnerabilities and re-traffic MSHT victims.

Addressing MSHT and SOC requires international cooperation, since criminal networks know no borders. This is a priority for the British government and British Embassy Bucharest, as Romania is a source, transit and destination country for human trafficking. In 2020 alone, the British referral mechanism registered 368 Romanian victims. Proposals should focus on delivery in Romania.

Previous awareness campaigns have focused on raising awareness but have not always reached the most vulnerable or young people at risk of trafficking because they have not used methods of communication that could directly target these audiences. We know that traffickers use digital tools to reach and then target potential victims, so there is a need for coordinated anti-trafficking campaigns using digital tools, focused on connecting with those most at risk, and providing them with information to protect themselves and identify risks, rather than raising general awareness.

2. Objective

The aim of this project is to partner with the Romanian Government and civil society in delivering a communications campaign that raises awareness about MSHT and reduces the drivers of SOC and the ability of organised crime groups to exploit vulnerabilities.

The main objective is to inform vulnerable individuals about the risk of trafficking (including early signs of abuse that might precede trafficking, for example: emotional, physical, financial, coercive control) and what they can do to safeguard themselves against it, using digital tools to target the most vulnerable.

3. Scope of work

The project should have a national reach, while specifically targeting the vulnerable individuals through online tools.

4. Activities

Activities financed under this project may include:

  • designing a campaign to raise awareness about the signs of trafficking and how to protect yourself against it for young audiences
  • providing relationship education and helping teenagers recognise the signs of a manipulative/abusive or coercive relationship, in order to reduce ‘lover boy’ trafficking methods
  • running a communications campaign aimed at raising awareness about trafficking, using algorithms and digital marketing tools to target young people within demographics most at risk, and the most commonly used social media platforms by the target age groups
  • using online influencers to amplify the communications message

This is not an exhaustive list and the British Embassy welcomes innovative proposals from potential implementing partners which suggest additional or alternative activities to deliver the key objectives.

5. Project approach

Bidders are asked to submit a project proposal which will be approved by the British Embassy Bucharest and will form the basis for project planning. The proposal should set out how the implementing partner will deliver activities to support the objectives set out above with an implementation plan and supporting budget. The British Embassy Bucharest will oversee the project planning and provide the necessary contacts to the implementers.

The project implementer will manage project logistics, including travel plans, lodging, car hiring etc. and is expected to consider the pandemic context and its possible impact on the project implementation when submitting the bid.

The embassy can provide contact persons and focal points for UK institutions or experts that might be needed in the process.

How to bid

Our process will consist of a one-stage full bid proposal. Forms should be completed in English.

You should submit:

Activity-based budgets should list the activities needed to deliver the outcomes (results) of the project and all costs should be in Romanian Lei (RON).

Deadline for submitting project bids is 28 September 2021.

Email completed forms to

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