The winners of Australia's peak international design awards were announced on Friday 8 September at the 2023 Australian Good Design Awards in front of more than 1000 guests from the design and architecture community.
ACTI'FUN by Proludic received a prestigious Good Design Award Winner Accolade in the Product Design category in recognition for outstanding design and innovation.
The Good Design Awards Jury commented: "The design's focus on "playful fitness" is commendable, with its potential for positive community engagement clear and thorough. We believe the project will effectively challenge contemporary barriers to physical activity and inspire movement in all nuanced ways."
Proludic have developed the ACTI'FUN solution to make fitness more fun and inclusive. We all know exercise is good for us, but many children, adults and seniors still fall short of the World Health Organisation recommendations for physical activity. The ACTI'FUN solution's innovative design helps people overcome many of the barriers that stop them from taking part in regular fitness activities. There are three ranges - ACTI'Ninja, ACTI'Street, and ACTI'Fit - which combine play and sport to trigger people's interest and motivation to get active. Central to the design of all three is their appeal to all body types, with mixed ability, intergenerational, and inclusive engagement built in. The appeal of the ACTI'FUN solution is that it's all about sharing the fun experience with others, so that people are more motivated to make exercise a habit. Proludic is thrilled to be recognised for this innovative approach to fitness by the Good Design Awards.
The Good Design Awards are the highest honour for design and innovation in the country and reward diverse projects across 11 Design Disciplines covering more than 35 Categories and Subcategories. Each year, the Awards celebrate the best new products and services on the Australian and international market, and excellence in design in a variety of fields.
The 2023 Good Design Awards attracted high-quality design projects from Australia and around the world. These innovative projects were evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. More than 900 entries were evaluated according to a strict set of design evaluation criteria which includes Good Design, Design Innovation and Design Impact.
"To be recognised with an Australian Good Design Award tells the world this project not only represents design excellence, but it also surpasses the criteria for design innovation and design impact. The Good Design Award is an independent endorsement of professional design quality," said Dr. Brandon Gien, CEO of Good Design Australia and Chair of the Australian Good Design Awards.
"Some of the Award-winning projects from this year's Good Design Awards are truly ground-breaking. There are so many inspiring impact-led projects this year that have embraced the power of design as a problem-solving tool – their design stories deserve to be recognised and celebrated at the highest level. We are proud to continue the legacy of celebrating design, and designers making a positive impact on our world. The Good Design Awards showcase what true design excellence looks like, to inspire others to greatness – that's exactly what these Awards are about."
Projects recognised with an Australian Good Design Award demonstrate excellence in professional design and highlight the impact a design-led approach has on business success and social and environmental outcomes.
"The Good Design Awards recognise and celebrate the transformative power of design to find innovative, customer-centric solutions to local and global challenges. My sincere congratulations to all the designers, engineers, architects and innovators recognised in this year's Awards - you deserve to be celebrated at the highest level possible," Dr. Gien concluded.
PROJECT DETAILS
Project Title: ACTI'FUN by Proludic
Designed in: France
Designed by:
Proludic
Commissioned by:
Proludic
Project Description:
We all know exercise is good for us, which is why Proludic have created the ACTI'FUN solution to make fitness more fun. Designed to be inclusive and appealing to all ages, ACTI'FUN promotes playful fitness that inspires people to overcome exercise barriers and get moving outdoors.
