- Adairs and Qantas Frequent Flyer have announced a new expanded partnership set to deliver significant added value to shoppers.
- From 30 July, members of Adairs' Linen Lovers program will be able to earn Qantas Points on their everyday purchases, bringing their next dream holiday even closer.
- This collaboration allows Linen Lovers members to earn 1 Qantas Point for every $1 spent at Adairs, both in-store across 170 locations in Australia and New Zealand, and online.
- Designed for simplicity and convenience, customers identify themselves as a Linen Lovers member and scan their Qantas Frequent Flyer digital card at the counter in-store to earn points. For online purchases, members can easily enter both their Linen Lovers and Qantas Frequent Flyer details during the checkout process to earn Qantas Points.
Comments from Qantas Loyalty CEO, Andrew Glance
Qantas Loyalty CEO, Andrew Glance said this partnership offers Qantas Frequent Flyers another avenue to accelerate their points balance.
"This partnership with Adairs is another significant milestone in Qantas Frequent Flyer's expansion to iconic Australian retailers to offer our members more opportunities to earn on the ground.
"Over the past five years, the number of points members have earned through retailers has doubled, and we anticipate this figure to double again by 2030, as we expand our footprint across a growing range of retail categories."
Comments from Adairs Retail Group CEO, Elle Roseby
"As the ultimate home style destination, we're proud to offer our Linen Lovers members a truly premium benefit: the ability to earn Qantas Points on every purchase. It's a bold step forward in rewarding customer loyalty with meaningful value, elevating the everyday shopping experience with a new layer of lifestyle rewards.
"Adairs and Qantas Frequent Flyer share a passion for quality and experience, and I'm thrilled to see this iconic collaboration come to life."
ABOUT ADAIRS AND LINEN LOVERS PROGRAM
Established in 1995, the Adairs Linen Lovers program is our exclusive customer loyalty program, designed to deliver exceptional value to our most dedicated shoppers. With over 1 million members and more than 170 stores across Australia and New Zealand, the program offers ongoing discounts, early access to sales, exclusive offers, and now, through our partnership with Qantas Frequent Flyer, the opportunity to earn Qantas Points on every purchase. It's a premium rewards experience that reflects our commitment to quality, style, and customer appreciation.
