On 3 September 2019, UNESCO signed a $1.5 million Strategic Partnership Agreement with Phoenix Media Investment (Holdings) Ltd, to support initiatives of UNESCO's Director-General and Culture Sector. The 5-year agreement extends the two parties' successful cooperation in the 2012-2017 period.
Director-General Audrey Azoulay welcomed the renewal of the partnership, saying "I value Phoenix TV's continued engagement with UNESCO and wish to give special thanks to the LIU Changle, Chairman and CEO of Phoenix TV, for his personal long-term commitment to the promotion of the Organization's core values and principles. UNESCO is committed to the protection of heritage and it is essential that we sensitize the largest public to the beauty, fragility and importance of cultural diversity - this is where civil society and partners like Phoenix TV play a vital role, to tell the stories that can inspire people. "
Phoenix TV will also mobilize its expertise, in close collaboration with relevant Chinese authorities, to organize "Chinese Culture Day" events, promote UNESCO World Heritage sites through documentary-making, organize events to celebrate the inscription of new World Heritage sites, and produce short films to enhance UNESCO's visibility.
"I believe in the coming five years, the cooperation between Phoenix TV and UNESCO will be further enlarged with tangible outcomes," said LIU Changle.
''UNESCO wishes to continue the collaboration on the ''Culture of Peace programme'' and expand our strategic cooperation in education, and interdisciplinary topics like the ethics of AI'', the Director-General added.
About Phoenix Media Investment (Holdings) Ltd
Phoenix TV is a Hong Kong based transnational multimedia group, with 6 different television channels that covers the whole globe and involving plural business fronts including television, website, magazine, outdoor LED, radio broadcasting and TV dramas.
Since it always presents culture and international solidarity as its main corporate value, it is very popular and much watched even by Chinese state political decision-makers, also entrepreneurs, academia, students, and middle class population.
