The feasibility study attracted more than 2,000 parents and carers who have used a variety of nappies in the past 5 years across the 12 council areas.
- Approximately 18% of participants were already reusable nappy users and another 34% used a combination of reusable and disposable nappies which was significantly higher than 15% within the general population in Australia
- Parents and carers under 35 years were more likely to use reusable nappies or a combination than those in the older age group respondents
- The optimal time to influence decision making and encourage use of reusable nappies among parents and carers is before the baby arrives. The study found that 72% of reusable nappy users had chosen what type of nappy to use before their baby was born
- A major opportunity was identified to influence the increased use of reusable nappies, with as many as 90% of expectant parents and carers being open to assistance to help make the switch to reusables, through interventions such as a workshop, trial kit or advice from a trusted source.
Recommendations
Two key recommendations were provided for consideration and potential implementation by the 12 participating councils.
It is recommended that the councils deliver:
- a joint communications strategy and behavioural change campaign to encourage the use of reusable nappies
- create opportunities for community members to experience and connect over reusable nappies
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