A community-led road safety pilot program is being rolled out in Launceston's Northern suburbs, encouraging motorists to slow down near schools and in residential areas.
The Slow Down Save Lives pilot program has been supported by the City of Launceston, the Department of State Growth, Healthy Tasmania, Starting Point Neighbourhood House and the Northern Suburbs Community Centre.
The campaign is the brain-child of community members who developed the concept during workshops held in July and August last year, and is designed to remind motorists to prioritise the safety of all road users.
It includes social media messaging, a short video series by local film-makers, and the roll-out of road safety stickers on wheelie bins in three streets in Rocherlea and Ravenswood.
The stickers feature images of pupils from East Tamar Primary School and Ravenswood Heights Primary School which will be fixed to wheelie bins in Prossers Forest Road, Lambert Street and Blackwood Drive over coming weeks.
Launceston Acting Mayor Danny Gibson said the project had involved collaboration between a range of different Northern suburbs community members.
"It's wonderful to see so many different groups working together to highlight the importance of a key issue like road safety," Acting Mayor Gibson said. "The innovative use of wheelie bins, which are prominent on our streets each week, is also a great idea.
"The project could not have occurred without the support of the State Government, and we're very grateful to the Department of State Growth and Minister for Transport Michael Ferguson for their assistance.
"I'm looking forward to seeing the various elements of the campaign rolling out over the coming months.
"I hope the work that residents and students have put into this project continues to highlight those critical road safety messages to all road users in a creative way."
