"When swimsuit shopping for my 13-year-old daughter I realised that stylish, sun safe options were virtually non-existent for tween and young teens in favour of itsy, bitsy bikinis. With melanoma being the most common cancer for young Australians (15–39 year olds) and on the rise, I felt compelled to extend the core women’s collection and create SunSoaked Bella.
Kate continues "It was perfect timing with the popular #twinning social media trend to create beautiful matching UPF 50+ pieces to not only encourage sunsafety but spread SunSoaked’s core values of body confidence, beauty diversity and ageless style across multiple generations"
Kate explains "I’m humbled every day by messages from women thanking me for changing their lives and creating confidence boosting sunsafe swimwear that means they no longer watch their children play in the surf or pool, but are now making memories with their loved ones knowing they are sunsafe and feel body confident. I wanted to create a campaign film that captured that SunSoaked feeling so the vibe of my SS18/19 collection was old school carefree fun in the sun with the added bonus of maximum sun safety. SunSoaked is for women and girls of all ages, shapes, sizes and ethnicities who want to live their life to the fullest in the sunshine without worrying about the damaging and ageing effects of the sun."
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