SUPERTRENDS: 50 Things You Need to Know About Future

These are turbulent times, and we all need to be ready for what’s coming if we hope to thrive. Will the Biotech Revolution transform life into a computer technology? How will innovation lead to greater prosperity and a better environment? What new networks and decentralised technologies will change society? What are the political implications of the technologies of tomorrow? Supertrends: 50 Things You Need to Know About the Future addresses what we can expect in the coming decades, and how companies and government should adapt to accelerating change.

Readers will discover how we can expect the world to evolve in terms of demographics, economics, technology, lifestyles, management techniques, environment and beyond and will also see improvement in their own ability to predict the next big thing – a valuable skill in any walk of life.

Predicting what the world will be like in the future does not involve supernatural abilities or magical potions. Efficient forecasting is grounded in technology, science and logic. Futurists combine many ideas, models and observations to identify and analyse significant trends in demographics, economics, resources, technologies, business models, lifestyles and more.

Supertrends shows readers how futurists work, explains the core principles of efficient forecasting and explores the applications and future impact of new technologies.

Knowing how the world will evolve offers unlimited opportunities. This book is a valuable resource for investors, entrepreneurs, corporate leaders, finance professionals and anyone looking to discover what the future will bring as it teaches them to recognise the underlying drivers and recurring social patterns, which help explain and predict events, and understand how organisations can adapt to accelerating change by adopting new and innovative management principles.

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