Canada's flower growers have built a strong reputation of providing the North American market with a wide variety of high quality greenhouse flowers and potted plants. Today, the Minister of Agriculture and Agri-Food, the Honourable Marie-Claude Bibeau, announced an investment of close to $535,000 to support Flowers Canada Growers Inc. (FCG) in their efforts to further improve and strengthen Canada's floriculture industry.
This funding is part of an investment for two projects to support efforts underway by Flowers Canada Growers Inc. to capture new opportunities for market growth. With an investment of nearly $460,000 through the AgriMarketing Program, FCG is supporting marketing activities to promote the benefits of Canada's floriculture products, which will help increase sales throughout Canada and the United States. FCG will also work with farmers and floriculture businesses to provide trade-related information and support, training and certification to enhance industry knowledge and maintain access to international markets.
An additional $75,000 in funding through the AgriRisk Initiatives will enable FCG to conduct a feasibility study to help determine long-term solutions that address insurance challenges in the floriculture greenhouse sector.
Federal investments will help the sector develop market opportunities, address industry challenges and contribute to a stronger Canadian agricultural sector. These investments also demonstrate the Government of Canada's continued commitment to supporting Canada's horticulture industry to enhance its competitiveness and vibrancy.
