Michael Ferguson,Minister for State Growth
When it comes to supporting Tasmania’s agricultural industries, there is no stronger supporter than the Hodgman majority Liberal Government.
We have a target to grow the annual farm gate value of Tasmania’s agricultural sector to $10 billion by 2050, and to do this we understand the importance of opening up new export markets within Australia, but also internationally.
The wine industry is well on its way to reach its targeted growth of 1.5 million cases of wine by 2020, a trebling of wine production since 2013, and our investment of $600,000 has enabled the wine industry to undertake strategic and targeted promotion programs to grow the presence and reputation of Tasmania and its wine in key markets.
The primary focus of these programs will be the important United Kingdom, USA, Hong Kong and domestic markets, with a secondary focus on broader Asia, specifically Japan and Singapore.
The investment will also be used to support Tasmania’s wine producers to explore and grow alternative markets, including export and the direct to consumer channels.
The Government has also invested $250,000 to match funding from the Federal International Wine Tourism State Grants program, to partner local wine and tourism businesses on a global marketing campaign.
Investments like these allow the industry to continue the momentum and brand recognition of the quality of Tasmania’s spectacular wine industry, while keeping our clean and green brand in the front of mind for consumers in all our markets.
Whether it be increasing cellar door sales, boosting red meat production, supporting the growth in organic products, or growing export opportunities for fruit and vegetables – we are proud to be backing Tasmanian producers and seeing our state benefit from our vibrant and innovative agricultural sector.