Agricultural drone supplier Drone TK Australia Pty Ltd (trading as Tekron) has admitted to engaging in resale price maintenance by directing certain resellers to not advertise or sell DJI drone products to consumers below a specified price.
Under Australia's competition law, it is illegal for suppliers to prevent, or attempt to prevent, resellers from advertising or selling goods or services below a specified minimum price. This conduct is known as resale price maintenance.
Between April 2024 and at least June 2025, Tekron included terms in its agreements with resellers that required them to sell DJI drone products at the prices set by Tekron or as agreed by Tekron and the reseller.
Tekron also communicated prices to resellers as being the minimum recommended retail price below which they could not advertise or sell DJI Products. In one instance, Tekron informed a reseller that it could reduce prices for certain DJI drone products in deals with its customers but could not publicly advertise the lower prices.
"We enforce resale price maintenance laws to protect consumers from higher costs caused by resellers being prevented by suppliers from advertising or selling at a lower price," ACCC Commissioner Luke Woodward said.
"Recommended retail prices are only suggestions, and suppliers should not stop resellers from offering or advertising prices lower than the RRP or any other specified price for their products."
The ACCC has accepted a court-enforceable undertaking from Tekron, in which it has admitted to breaching the Competition and Consumer Act. The undertaking requires Tekron to update its contracts and marketing materials to ensure they do not include any information that would lead a person to engage in resale price maintenance, and to issue corrective notices advising resellers that they are free to set their own prices. Tekron is also required to implement and maintain a competition and consumer law compliance program for three years.
"This should serve as a reminder to businesses that we will continue to take enforcement action against those who engage in resale price maintenance," Mr Woodward said.
The undertaking is available at: Drone TK Australia Pty Ltd
Note
Resale price maintenance is strictly prohibited by Australia's competition laws. It occurs when suppliers:
- make it known they will not supply goods or services unless a reseller agrees not to advertise or sell at a price below a specified minimum price;
- induce, or attempt to induce, resellers not to advertise or sell below a specified minimum price;
- enter into agreements, or offer to enter into agreements, for the supply of goods or services on terms including that the reseller must not advertise or sell below a specified minimum price;
- withhold supply of goods or services because a reseller, or a purchaser from the reseller, has not agreed not to advertise or sell below a specified minimum price, or has advertised or sold (or is likely to sell) at a price below a specified minimum price;
- use, in relation to goods or services supplied or that may be supplied, a statement as to price which is likely to be understood as the price below which the goods or services are not to be sold.
Businesses may lodge a notification of resale price maintenance conduct with the ACCC or apply for ACCC authorisation of proposed resale price maintenance conduct, which will be permitted if the likely public benefit from the proposed conduct outweighs the likely detriment from that conduct.
More information about resale price maintenance can be found at Minimum resale prices.
Addressing anti-competitive agreements and practices is an enduring compliance and enforcement priority for the ACCC.
More information about the ACCC's use of section 87B undertakings is available in the Guidelines on ACCC approach to court enforceable undertakings.
Background
Tekron is an Australian distributor of agricultural drones and accessories supplied by iFlight Technology Co Ltd (DJI).
Tekron sells its products to independent resellers who then sell these products to consumers. It does not supply its products directly to consumers.
In December 2025, the ACCC accepted a court-enforceable undertaking from industrial drone supplier EE Group, after EE Group admitted to engaging in resale price maintenance by directing certain resellers to not advertise or sell DJI drone products to consumers below a specified price. EE Group also required resellers to agree to comply with EE Group's pricing strategy and informed some resellers that it would not supply them with DJI drone products if they did not agree to sell those products at a specified minimum price.
