Tourism Conference has West Coast Flavour

The West Coast will be well represented at the 2019 Tasmanian Tourism Conference ‘Amazing Tasmanian Experiences’ when it kicks off in Launceston next Wednesday, with four sessions at this year’s conference directly related to the West Coast region and community

“This is fantastic news as it confirms the impact that the region is having in terms of tourism and growing economic success,” West Coast Mayor Phil Vickers said. “These sessions will also highlight the varied tourism opportunities on that West Coast, showcasing the region to hundreds of industry representatives, and guests.”.

The conference is hosted annually by the Tourism Industry Council Tasmania and is an important industry event for all those involved in tourism across the state. The program features masterclasses, guest speakers and networking events.

The sessions relating to the West Coast are:

• No Place Like Home – Why Honest Regional Branding starts with Local Engagement, presented by Amanda Gordon (For the People)

• The Rise of Family Travel – Families; adapting to the growth of the family travel market to Tasmania presented by Amy Joseph (Tassie4Kids)

• Forever West of Centre – Building a Brand for Tasmania’s West Coast presented by Jason Little (For the People) and

• From Queenstown to Queenstown presented by Charlie Phillips (Queenstown Resort College)

Amy Joseph of Tassie4Kids said: “Families are increasingly seeking out destinations where they can ‘unplug’ from work, routine and being online. Reconnecting with each other on a deeper level is more important than ever and the isolated West Coast can really tap into this demand. It’s very exciting to see so many presenters representing our region at this year’s conference, as the West provides one of the best opportunities for families to come together to share memories, learn and discover”.

The West Coast Council has been directly involved in each of the topics being presented and congratulates the speakers and their organisations on their hard work in creating successful regional initiatives that benefit the whole community.

“Each of these initiatives is essential in developing the West Coast’s visitor economy, economic success and educational and training spaces,” Mayor Vickers said.

Additionally, West Coasters involved in the visitor economy are encouraged to attend the conference, with the two-day event providing opportunities for professional learning across areas such as social media, service delivery and customer service, developments and planning schemes and crisis management.

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