Tourism grant to boost digital bookings will launch at October Business Month

NT Government

As part of this year’s October Business Month event, the Territory Government will launch a new Book Now Digital Support Program to offer eligible tourism businesses grants of up to $5,000 in matched funding to deliver business improvements that will make it easier for consumers to book online.

The $400,000 program aims to help tourism businesses evaluate their online presence and implement changes. Each eligible tourism business will undertake an online assessment, which will be further analysed by Tourism NT.

Being instantly bookable is a critical element of meeting customer expectations.

According to a recent Phocuswright study, 50.6 per cent of Australian consumers are booking their travel online, suggesting that if businesses are not offering simple booking processes via their websites or social platforms including Google, Facebook and Instagram, they could be missing out on close to half of their potential revenue.

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